He also responded to customer complaints at the time that Netflix was overpriced for what it provides. We want to make sure that we have a combination of original content that’s gonna be impactful, that’s gonna be familiar to people, and hopefully is going to give them another reason to subscribe and be part of the relevant cultural conversation by being a Hulu subscriber.” Abrams and Stephen King, which we think is gonna be awesome. We’ll roll into Castle Rock July 25 which is J.J. Obviously we’re coming off the second season of Handmaid’s Tale. “So we have to be very specific with what we want those shows to do, how we want to invest in them. I mean, next year, we’ll probably make 20 or 25 shows,” he said at the time. “Originals for us is something that we have to get much more targeted around. It’s our largest investment by far in the business, and sometimes it’s going to make more sense to make originals, sometimes it’s going to make sense to acquire more library content, and sometimes it will make sense to add networks to our live product.”įreer also seemed to shade services like Netflix in claiming that Hulu is much more selective about the original shows it greenlights. “So I think what we’re doing is every day, we’ll evaluate what’s the best way to allocate our resources. Obviously we acquire it through library content and license it we acquire it live for our live service in the way of networks and we make it,” he said. “When we talk about content, we provide it in three ways. They can have ads or not have ads.”įreer also discussed how Hulu’s content library, which includes original content, licensed content and a live TV services, also makes a difference for its subscribers. ![]() The third part is content… the fourth area is around advertising revenue, and really flipping the model there - we believe that advertising, rather than being commercial interruption, can be a strategic advantage for us. “Making sure we can engage and we can retain and we can delight our customers from the first time they touch us right on through their lifespan with us. I saw after six months coming in that we really needed to align our efforts, and we’re aligning around four basic areas: technology and products - previously they were separate organizations subscriber journey…” he said. “I think where we’re really focused now is around our growth, and how we scale in this marketplace. Hulu’s new CEO, Randy Freer, also told Variety in 2018 that Hulu’s decision to offer plans with ads and no ads was also a “strategic advantage” for the service at the time. “I think we can actually get people who opted out of the system back in through a service like Hulu live TV.” “As people’s taste change, as people want these different experiences we need to capture them as they are coming out,” he said. “It is really the lifeblood of our company, but we’re also really excited to enter this new, emerging over-the-top paid TV space as well.” Hopkins also cited Hulu+ With Live TV as a way Hulu is different for viewers who still want to stream but also want access to new and live TV. “We are committed to the subscription on-demand space,” he said at the time. Is Hulu worth it? In an interview with CNBC in 2017, Hulu’s CEO at the time, Mike Hopkins, explained what he thinks sets Hulu apart from Netflix, Amazon Prime Video and other streaming services. Along with live channels, Hulu+ With Live TV also offers 50 hours of DVR footage that users can use to record TV shows, movies and other live TV events, as well as TV shows that aren’t available on Hulu’s regular plan. ![]() Those channels include ABC, CBS, FOX, Lifetime, Disney Channel, Bravo, HGTV, E!, Nickelodeon and dozens of others. ![]() Hulu+ With Live TV offers everything Hulu has, along with more 75 channels that users can watch live. ![]() TV shows that are available to stream next day include The Bachelor, Grey’s Anatomy, The Masked Singer, The Voice and Law & Order: Special Victims Unit. Hulu offers more than 1,650 TV shows and 2,500 movies, including original programs like The Handmaid’s Tale Nine Perfect Strangers Only Murders in the Building Little Fires Everywhere Love, Victor Normal People PEN15 Ramy The Great and Dollface. Hulu subscribers can also subscribe to new episodes from FOX, NBC and ABC TV shows the day after they air.
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